Adidas says it's ditching TV advertising because young people engage with the brand on mobile - Business Insider
![Mark Ritson on Twitter: "Adidas in 2017: "Nobody watches TV ads, we are switching to digital". Adidas in 2018: "Nobody watches our Facebook video ads...er". My column in the Australian (paywall) https://t.co/oT268uBc14… Mark Ritson on Twitter: "Adidas in 2017: "Nobody watches TV ads, we are switching to digital". Adidas in 2018: "Nobody watches our Facebook video ads...er". My column in the Australian (paywall) https://t.co/oT268uBc14…](https://pbs.twimg.com/media/DdHkcBxV0AA9NyL.jpg:large)
Mark Ritson on Twitter: "Adidas in 2017: "Nobody watches TV ads, we are switching to digital". Adidas in 2018: "Nobody watches our Facebook video ads...er". My column in the Australian (paywall) https://t.co/oT268uBc14…
Adidas says it's ditching TV advertising because young people engage with the brand on mobile - Business Insider
![adidas TV Commercial, 'Sustainability: Football Cleats' - iSpot.tv in 2020 | Football cleats, Adidas, Football adidas TV Commercial, 'Sustainability: Football Cleats' - iSpot.tv in 2020 | Football cleats, Adidas, Football](https://i.pinimg.com/474x/b8/29/f6/b829f6e1cbc43e3bf762cd8ca963e85e.jpg)